IOB Concept

When considering a concept of our project we began to think about the things that define the IOB and their connection to the community. The IOB community itself has a lot of history and has endured a lot of changed and hardships but is still a growing company.  They are very prideful of what they do and have been a strong company that sticks together as a family which makes them even stronger.  We wanted to find a way to reflect this to the Greensboro community.  Through research we discovered that the symbol for Greensboro is a White Oak and we started to think of the parts that make up a tree and what a tree stands for.  From down to the parts we broke up the roots of a tree as being the roots of the IOB company.  This is what gives the tree and the company its core strength.  The trunk brings the company and the tree its stability.  This is the companies workers and management.  We then head to the branches and leaves and how this is the part that people usually notice on trees.  This is the part of the company that reflects to the community.  As a tree continues to grow so does our final design as it grows and spreads throughout the IOB reflecting the story of the company.  So this is how we developed our concept, White Oak because an oak symbolizes the Industries of the Blind's strength, endurance, and ability to adapt to charging circumstances over years.